Posted on March 1, 2010 - by admin
Adding Videos & Audios to your Blog or Website Spells Success
Your audience is dying for interaction & speed!
We have evolved into a society that needs to be engaged. We are easily bored with just reading a blog or website. Yes, we will do it if necessary to gather critical information
needed, but we would rather watch a video or PowerPoint. We wold love to hear the audio of your message because it makes us feel more connected to the author.
Point Blank! Adding audio & video to your website or blog will bring it to life. You wi
ll increase your traffic in a big way. You could even land a job interview. If we wanted to only read books, we could go to any book store.
Truth be told, going to the bookstore is even too much of a hassle these days…that’s why profits from eBooks are skyrocketing. That is why Barnes and Nobles now has it’s own eBook reader.
We want what we want…And we want it NOW!
The HOTTEST selling products today are “Information eProducts” = audio, video & ebook products.
Picture this…you go to the book store to find a book on how to create a website. The book store is all sold out of the book you want. You find another similar book and start to browse through it. The problem is you are a little technology and Internet challenged. Maybe there aren’t enough pictures to walk you through the process to set up your website. Results = You leave the book at the book store.
Now you go home and start to look around on the Internet for helpful video tutorials (DVD’s). Problem… if you buy them it could take 2-4 weeks before you get them. But you are ready to go to work on your website today. Results= You lose the motivation to do the tasks when the DVD’s arrive in the mail.
Then you find someone on the Internet selling an online video tutorial walking you through each stept on how to build a website or blog. Even better…You can get FULL ACCESS to the video as soon as you pay for it.
Results = Happy and Motivated customer making progress towards fulfilling a need.
My research is also showing these types of eProducts are becoming a part of the interview process for candidates looking for jobs. With today’s job market, you have to learn to stand out. Learning to create and use these tools could make all the difference.
Group Thoughts….
Are you for or against the use of audios & videos to enhance your websites or blogs?
How do you feel about using them to Brand yourself to get a job?
Please comment below
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